Together with Kova we built a brand identity and a small run of collateral that pairs strict typography with a raw, almost street-level delivery. The mark is built on a fish bone: the formal geometry of the grid meets the ragged energy of the promenade, and the brand’s character grows out of that contrast.

We shot on location rather than in a studio: cups, packaging and merch were photographed outdoors in daylight so the materials read the way a customer actually sees them. The palette rests on a deep blue and a warm cream, with a single red accent working like a beacon — enough to anchor a composition, never so much that it argues with the photography. The collateral is made from recycled board with a matte surface by day and a soft sheen under evening light.