Three video series for Filtero, a brand of vacuum cleaner consumables and accessories on the Russian market since 2005. The videos were made for product listings on Ozon and Wildberries.

Attachments and brushes: 29 videos. Each one shows a single attachment in action: unboxing, how it attaches, which surfaces it works on, and its other features. In a few seconds, the buyer can tell whether it fits their needs.

Allergo dust bags for different vacuum models: 7 videos. Here the task was to explain why the bag beats the original: a close-up of the six layers of material, a thickness comparison with the manufacturer’s bag, and a graphic showing that the 3D bag fills with dust completely.

HEPA filters: 43 videos. A filter can’t really be shown in action, so the goal here was to let the buyer examine it closely. First the packaging and the list of compatible models, so the buyer can check their vacuum right away. Then the filter itself in close-up from every side: its design, materials and the features of each model. The video ends with its filtration class.

All three series share one visual style and the brand’s fonts, so the videos read as a single catalog. Shooting, editing and motion graphics are all mine.